Besides tinkering with lives, the company has also been knee-deep in its work on stories. Paluzzi stated in August that the platform was working on letting users “like” stories, which at the moment can only receive reactions through direct messages. So far, Paluzzi has found that Instagram is working on letting users “like” a story multiple times (which is really weird as far as metrics go), with likes appearing in the same place as story viewers.
Gizmodo reached out to Instagram for comment on the report about new features purportedly in the works but did not receive a response by the time of publication. We’ll make sure to update this blog if we hear back.
All in all, the rumored new features in the company’s oven seem to be another effort to keep creators happy so that they spend more time on Instagram (and less time on other platforms with live video feeds, like feared rival TikTok). Considering that the company is basically throwing money at creators to get them to please, please make reels, it makes sense.
What will this mean for the regular Instagram user who’s not a creator? Probably nothing. Maybe they’ll get a hello or something from their favorite influencer now that the latter has a moderator (although considering the number of comments on lives, that’s still really unlikely). Likes on stories don’t mean much either if you’re not getting paid for them.
However, I’m not against these features, which aren’t a done deal until they actually launch. I know a lot of creators work very hard on their content. If this helps make their lives easier (and I mean that in both senses of the word), it’s all good.